New technology can provide better features. Sometimes larger inventories, larger order processing, increase in visitors etc. demand better server facilities, better platform, automation in handling and many more things. Increase in business can create complexities. You may need smooth process to handle it. Apart from that, “change is always good” – a fresh design can do wonder in sales figures as well. Compatibilities to various displays especially new entrants, compatibilities to operating system upgrades are most important to match up.
Platform or technology migration is a bit complex process. We have seen many clients who lost in the process and it costed them huge money and time. We follow the check list and make sure everything is in place. We ensure smooth migration without losing ranking, visitors and sales.